Internal Analysis Of Equipment Division At Nike Essay

Assignment #2: Internal Analysis I have completed an internal analysis of the equipment division at Nike through focusing on product differentiation as their generic business strategy. In an effort to fully view the current state, pertaining to competitive advantage, a VIRIO analysis was examined based on a handful of resources and capabilities. After reviewing the 12 bases of differentiation, Nike’s equipment division focuses primarily on product features, consumer marketing, reputation, linkages among functions in the firm, and links with other firms. Product Features: Product features is an obvious way in which Nike differentiates their products by altering the features of the products they have on the market. Product features encompass the characteristics of their equipment products provided by Nike. Nike is able to produce high quality products through focusing on design and innovation. The current President and CEO, Mark Parker stated, â€Å"At Nike, we believe it is not enough to adapt to what the future may bring - we’re creating the future we want to see through sustainable innovation.† The company has built their legacy upon continued improvement and innovation as they focus on their product features. However, Nike does offer a variety of equipment products, which will be assessed more with the VRIO breakdown. It may be difficult to have the resources available to gain a competitive advantage among all the different product lines in which they are involved.Show MoreRelatedNike Case Analysis717 Words    |  3 PagesBusiness: Driving Strategic Integration | [Your Name] | Introduction and Background In 2006, the American footwear, apparel and equipment manufacturing giant announced a major corporate reorganization that would switch the company’s attention from a product orientation to a category-driven approach. 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